Clients don’t care about the labor pains; they want to see the baby
You need to give customers what they want, not what you think they want
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
Every business has a WOMB - Word Of Mouth Business. Not all can have one!
The aim of marketing is to get customers to know, like and trust you